Commissioned at the very start of the business, responsible for helping shape the Shaken Udder brand from the ground up, creating the visual identity and website that would give the company a distinctive presence from day one. The challenge was to build a brand that felt playful, memorable and full of personality, while still communicating the product’s quality, craft and premium ingredients.

The work centred on establishing a brand world that could stand out in a competitive FMCG market, using bold character, a strong name and a visual approach designed to feel both fun and commercially effective. Alongside the branding, designing the website to bring that personality to life digitally, creating a platform that showcased the range, told the brand story and supported its growth as the business expanded. The current site continues to reflect that vibrant, flavour-led positioning, highlighting real ingredients, the product range and the brand’s distinctive tone of voice.

This project was especially rewarding because it involved building a brand right at inception, helping define how Shaken Udder would look, feel and present itself to customers from its earliest stages. It was not just about designing a logo or a website, but about creating the foundations of a brand that could launch with confidence and grow with consistency.